Marketing Resources

Latest China and UK related marketing resources

1313-Jul-2015

How Cosmetics Companies Can Benefit from Chinese Cross-Border E-commerce

2014 marked the official start of Chinese cross-border e-commerce, and it is becoming a way for international brands not yet in China to enter one of the […]

1010-Jul-2015

Why Did Cosmetics Stocks Drop Sharply?

Cosmetics stocks experienced a sharp drop during the recent Chinese and Korean stock crisis.

Formerly Korea’s wealthiest stockholder, Amore Pacific chairman Seo Kyung-bae lost US$1.29 billion in one […]

1111-Jun-2015

Break into the China market – China Cosmetics Animal Testing FAQ

Recently I have received numerous enquiries on animal testing in relation to Chinese cosmetics. For ease of reference, I have compiled all of the answers to these […]

22-Jun-2015

WeChat User Report 2015

Targeting Chinese consumers? WeChat is definitely something you don’t want to ignore. It is one of the most important Chinese social media platforms.

On 13th May 2015, Tencent […]

2929-May-2015

How to enter China cosmetics market ? — product registration guide

Although over 80%  market share of China cosmetics market is dominate by international companies,  this still can not reduce the foreign cosmetic companies’ passion to enter this […]

2727-May-2015

Five Key Channels in China’s Cosmetics Market: Analysis

Any cosmetics company that wants to break into China’s cosmetics market needs to understand and choose the right channels. In this article, we analyse the pros and […]

1919-May-2015

Five Important Facts About Online Beauty Purchasing Behaviour in China 2015

Five Important Facts About Online Beauty Purchasing Behaviour in China 2015

The Chinese cosmetics market is continuously growing at a rapid rate. Since 2007, the online cosmetics market […]

1818-May-2015

Top 7 China Cosmetic Market Trends in 2015

Since 2014, China has emerged as the world’s largest beauty and cosmetics market, followed by the USA and Japan.

However the average spending on cosmetics in China is […]

1717-Apr-2015

Chinese Social Media Impact Report

China is probably the most social media obsessed nation in the world. On average, Chinese spend 78 minutes on social media everyday, while Americans spend 67 minutes. […]

1717-Apr-2015

4 Facts – Chinese E-Commerce Trend

(1) Retail stores will become the “product show room”.

• 16% of the digital products are sold online, compared to only 1% 5 years ago.
• 30% of consumers […]