Marketing Resources

Latest China and UK related marketing resources

66-Sep-2017

Announcing NEW Venue for Sep China masterclass at THE SHARD & New Speaker…

Announcing NEW Venue for Sep China masterclass at THE SHARD & New Speaker…
October is approaching fast, have you developed a Golden Week campaign ready to target one […]

3131-Aug-2017

Baidu SEO -5 Differences Between Baidu and Google SEO

 
What works on Google SEO seems not working on Baidu SEO ?
Baidu has been the number 1 search engine in China and  dominated the Chinese search engine […]

3131-Aug-2017

China Internet User Data Update July 2017

CNNIC (the China Internet Network Information Center) published the 40th China Internet report recently, here’s the China Internet User Data Update July 2017

In the first half year of 2017, China’s new […]

3131-Aug-2017

Emerging Communications Acquires OKOMP Digital marketing division

LONDON – December 15, 2016 — Emerging Communications has acquired the digital marketing division of OKOMP, becoming one of the largest, and most experienced Chinese digital marketing agencies in […]

2323-Aug-2016

Shopping online via Wechat – JD’s collaboration with Wechat

Nowadays, the social media platform WeChat has become extremely popular amongst a vast amount of China’s population. The Tencent Holdings owned messaging app allows users to not […]

1111-Jul-2016

Young & Wealthy Chinese luxury travellers – born after the 1980s

China, so far, is the largest outbound tourism country in the world. During 2015, there were approximately 120 million Chinese citizens that travelled abroad – from that were […]

1515-Apr-2016

Top 5 Trends in China Luxury Travel

With the rapid growth of China’s economy and further increase of Chinese people’s personal income, China has become the world second largest tourism market after the USA.

In […]

2525-Mar-2016

Is Winter for Chinese Cross-border e-commerce coming?

Soon after Chinese Spring Festival, the winter for Cross-border e-commerce seems will come very soon.

In the past one month, new suggestions regarding cross-border e-commerce reverted, the policy from […]

1919-Jan-2016

WeChat Marketing- WeChat Releases self-service Moments Ads Platform

Just last week, WeChat released a new service enabling to manage Moments Ads via a self-service platform.

Tencent is also adding social ads, location based ads, and additional […]

55-Jan-2016

5 basic tactics to promote beauty brands in China on WeChat

For Chinese cosmetic consumers, word of mouth and user experiences highly affect the purchasing behaviour. WeChat provides a platform for the cosmetic brands to communicate with consumers […]